Hans Gonzalez - Creative Director / Media & Digital

I’ve had the privilege of leading projects while working closely with producers, editors, audio engineers, and animators to bring each vision to life. My role involves directing and overseeing the creative process, ensuring that every element aligns with the overall vision. The final pieces always reflect the power of close collaboration and the seamless teamwork required to create standout video content and digital experiences.

CREATIVE / ART DIRECTION

HBO The shows and movies you want!

For this dynamic sizzle reel for HBO, I provided Creative Direction, overseeing every aspect from copywriting to art direction and animation. The goal was to craft a compelling promotional piece that would be used across all Latam marketing and sales teams for industry conventions and shows. I ensured the reel captured the energy of HBO's content, making it a key asset in engaging industry professionals and audiences alike.

HBO Go App - Content UX/UI Design

As Creative Director, I led the UX/UI and Content Design for an interactive app developed for HBO Go’s participation in a tech festival. The app featured challenges, videos, and QR codes, creating a gamified experience across the campus. The app achieved thousands of downloads over the weekend and played a significant role in increasing subscriptions, showcasing its effectiveness in driving engagement and expanding the HBO Go user base.

Trade Marketing promos

CREATIVE / ART DIRECTION

For HBO's 25th anniversary in Latin America, I provided Creative and Art Direction, wrote the script, and led the copywriting for a series of marketing videos created for industry trade shows.

These promos were designed to celebrate HBO’s milestone while engaging industry professionals at key events.

Digital Social Media

CREATIVE / ART DIRECTION - PROMAX AWARDS 2016 FINALIST

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In 2016, as Creative Director and Art Director, I led a series of short, high-impact videos designed to leverage the growing power of social media. These videos aimed for immediate impact, generating thousands of impressions and going viral across platforms. The content quickly gained traction, helping boost engagement and visibility for the brand during a time when social media was becoming increasingly influential.

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Emotions

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CREATIVE DIRECTION - PROMAX AWARDS 2016 FINALIST

As Creative Director, I led the creation of the Emotions video series, designed to challenge the perception that HBO’s subscription was too expensive. Each video begins with the question, "How much does an emotion cost?", exploring different emotions—terror, action, and humor—to highlight the priceless nature of emotions across all genres.

The campaign's message culminated in the tagline: "Much more than you expect, for less than you imagine", reinforcing HBO’s true value. This approach not only captured the essence of HBO’s diverse content but also emphasized the emotional experience behind the subscription.

The Emotions campaign was a Promax Award finalist, a recognition of the creative impact and strategic value we brought to the brand.

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HBO MAX - Branding

CREATIVE / ART DIRECTION - PROMAX AWARDS 2016 FINALIST

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As Creative Director and Art Director, I led the Branding Package for HBO MAX, a bundle of up to 10 channels designed for Ad-Sales and Marketing across video, digital, and print. With over 3,000 pieces per year distributed to all Latin American cable operators, this package required a unique branding approach for a diverse set of audiences.

The challenge was to maintain a coherent brand identity across the region, as HBO MAX channels were distributed through thousands of affiliates and cable operators. This required creating a visual identity that was consistent yet adaptable to different regional needs, ensuring seamless communication for all stakeholders.

Due to its complexity and the excellence of its communication across all pieces, the project was a Promax Award finalist, a testament to the high level of creativity and strategic execution involved.